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Apple leaps into AI with an array of upcoming iPhone features and a ChatGPT deal to smarten up Siri

Cheering fans in front of a wall of entertainment images.

CUPERTINO, Calif. (AP) — Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference Monday that spotlighted an onslaught of features designed to soup up the iPhone, iPad and Mac. Even as it tried to put its own stamp on the hottest area of technology, Apple tacitly acknowledged it needed help to catch up with companies like Microsoft and Google, who have emerged as the early leaders in the AI field. Apple is leaning on ChatGPT, made by the San Francisco startup OpenAI, to help make its often-bumbling virtual assistant Siri smarter and more helpful.